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Букварь по коммуникационной политике в Казахстане
 Автор: Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva  Category: Казахстан, Политика  Publisher: Palgrave  Publication Date: 2020  Язык: Английский Link to Publisher
Описание:

A Primer on Policy Communication in Kazakhstan considers communication as the core initiative to ensure the successful implementation of the government of Kazakhstan’s policies. The book covers media management, marketing of complex policies, planning successful campaigns, soft power management, crisis management, and shareholder relations.